Photoexpress
Streamlining Operations with Form Director 

Quick facts

Company Name: PhotoExpress

Director: Sheetal Shitole

Location: Telangana, Maharashtra & Andhra Pradesh, India

Industry: Retail (Photo Frames, Gifts, and Instant Photo Printing Services)

Case Study: Photoexpress Transforms Customer Engagement and Streamlines Operations with Form Director 

A leading retail brand specializing in personalized photo products and gifts significantly improved its operations by integrating Form Director with Google Forms and Google Drive.

This solution automated the collection and organization of customer-submitted images, creating dedicated folders and sending timely email notifications. The integration streamlined workflows, reduced errors, and enhanced customer experience, allowing the company to maintain high quality and quick turnaround times.

The success of this implementation demonstrates the transformative potential of smart automation for businesses. 

About Photoexpress 

Photoexpress, established in 2013, is a premier online and offline retail brand specializing in photo frames, collage photo frames, caricature gifts, mosaic frames, marriage anniversary gifts, and more.
With over 10 retail stores across Telangana, Maharashtra, and Andhra Pradesh, Photoexpress has built a robust presence in the instant photo printing and personalized gifts market.

Overview:
Company Name: Photoexpress

Industry: Retail (Photo Frames, Gifts, and Instant Photo Printing Services)

Location: Telangana, Maharashtra & Andhra Pradesh, India

Website: Photoexpress.in

Contact: +917675042060 | care@photoexpress.in 

The Challenge

As a company known for its innovative and high-quality products, Photoexpress faced the challenge of efficiently managing and organizing the numerous images submitted by customers for their customized photo frames and gifts.

The process of collecting images, organizing them, and ensuring they reached the right production teams was time-consuming and prone to errors. 

The Solution: Photoexpress's adoption of Form Director

Photoexpress turned to Form Director, a Google Workspace add-on, to streamline their operations.
Form Director allows the company to collect images from customers through Google Forms and automatically store these images in designated Google Drive folders.

 

Implementation

Integration Setup: Photoexpress integrated Google Forms with Google Drive using Form Director. This setup allowed them to automatically create a new Google Drive folder for each form submission and store the attached images in the respective folder.

Custom Google Forms: Customized Google Forms were designed for customers to submit their images and other relevant details required for the creation of personalized products.

Automation: Upon form submission, Form Director automates the following tasks:

Email Notifications: Form Director's success notification feature was used to send templated email messages to customers, confirming the receipt of their images and order details.


Results

The integration of Form Director significantly improved Photoexpress's workflow efficiency and customer engagement. 

Key benefits included:


Testimonials

About Sheetal

Sheetal Shitole is the co-founder of Photoexpress.in, a registered trademark owned by 3S PHOTOART PVT LTD, based in Hyderabad, India. With a strong background in engineering from MGM College of Engineering & Technology, Sheetal has leveraged her technical expertise and innovative mindset to revolutionize the photo printing and personalized gifts industry. Under her leadership, Photoexpress has grown to encompass an extensive e-commerce platform and over 10 retail stores across five cities in India 

Co-Founder Photoexpress

About Jivrus Technologies and Form Director

Photoexpress's adoption of Form Director highlights the potential of integrating Google Workspace tools to streamline business processes and improve operational efficiency.
The success story of Photoexpress serves as a model for other businesses looking to enhance their workflow and customer engagement through smart automation.