Streamlining HR Processes with Form Director – A Success Story from Fairagora Asia

Quick facts

Location: Bangkok City, Thailand 

Industry: Agriculture

Fairagora Asia is a leading consultancy firm dedicated to making food supply chains more sustainable and efficient.

About Fairagora Asia

Fairagora Asia was founded by Emmanuelle Bourgois and Thanyasiri Deeying (May), combining their expertise in international trade and sustainability. With over 20 years of experience as a lawyer specializing in ESG, Emmanuelle worked with organizations like the FAO, World Bank, and EU to support trade facilitation in the food sector. Motivated by a desire to align her work with the changing planet, she pursued a graduate degree in sustainability and co-founded Fairagora Asia in Thailand. 

Together, they’ve grown Fairagora Asia from a small initiative into a thriving consultancy, providing hands-on sustainability implementation for organizations across Thailand and Southeast Asia. Emma focuses on social and environmental compliance, while May leads capacity development training for farmers. Today, the company has expanded to a team of 11, working towards a more sustainable and equitable food supply chain. 

The Challenge

Juliette Alemany the CEO of Fairagora Asia, a consulting company specializing in sustainable agriculture based in Bangkok, faced growing challenges as the company expanded. Initially a small family-run business, Fairagora Asia grew over the years, leading to increased needs for structured HR procedures and record-keeping. 

The challenges included:

Seeking a Solution:

Fairagora Asia needed a tool that could:

Form Director as the Solution

Juliette Alemany, CEO of Fairagora Asia, turned to Form Director, a Google Workspace add-on, to address these challenges. 

Form Director enabled seamless automation of HR processes, including:

Results

Improved HR Efficiency:

Clear and Transparent Communication:

Seamless Calendar Integration:

Cost-Effective HR Management:

Testimonial

"I am the CEO of Fairagora Asia, a consulting company in sustainable agriculture. We are based in Bangkok and our clients are international brands in the food and beverage industry that source commodities from Asia. We provide consultancy services to reduce scope 3 GHG emissions, positive social impact, implement improved farming practices that will have a better environmental impact.


When I started working at Fairagora Asia in 2018, we were a family size company and we didn't want to invest in expensive HR softwares. Yet over the years I started to recruit more people and I had more needs of procedures with track records. When I found Form director, it answered this need. My biggest use of form director is for my team to fill in a request form when they want to ask for home office days, holiday, compensation days, sick leaves, expenses. I have some conditional validation system, depending on the type of request it might only need our office manager approval, or if it's an expense reimbursement of a big amount or a long period of home office it will trigger a validation request sent to me as well. This allows for clear communication with the team and that way we have all the track record of the requests. I also added an automation so that everytime days off and home office are approved, an event is created in our team calendar so that other members know about it.


I also use form director to create automatic emails based on a form I fill when I interview someone for a job position, and to send automatic emails to potential future clients when they request standard information about the company. This part still needs to be improved, but the tool gives me this possibility."

~ Juliette Alemany

About Juliette Alemany

Juliette Alemany is a dynamic and purpose-driven CEO dedicated to fostering healthy, thriving work environments that inspire success and innovation. With a proven track record in project management, team leadership, and stakeholder collaboration, she brings a strategic approach to achieving business goals. Her expertise in advanced statistical analysis complements her ability to drive data-informed decisions that create impactful outcomes.

Passionate about empowering people and making a difference, Juliet is committed to turning the vision of sustainable agriculture into reality, championing initiatives that balance economic growth with environmental stewardship. Her leadership style emphasizes collaboration, growth, and purpose, ensuring every team member and stakeholder is aligned toward a common goal.

Conclusion

Fairagora Asia’s experience demonstrates how Form Director can simplify HR processes and improve operational efficiency, even for businesses without the budget for expensive HR software. By automating key workflows and integrating with existing tools, Form Director has empowered Fairagora Asia to manage their growing HR needs with ease and transparency. 

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