Jonathan Choumas is the CEO & Founder of Whisha Coffee Distributors, a fast-growing craft coffee DSD company serving over 1,000 grocery stores across the U.S. He combines category expertise, logistics excellence, and smart automation to scale specialty coffee distribution efficiently. 

🔹 Cin7 to Google Sheets™ Integration

Whisha uses Sheet Director to connect Cin7 Omni/Core with Google Sheets™ for:

• Querying inventory entities

• Pulling order and stock data

• Posting updates back to Cin7

• Synchronizing operational records
  
  

🔹 Bi-Directional Data Flow

With Query, Post, and Sync services, Jonathan’s team can:

• Pull live inventory data

• Push updates efficiently

• Keep both systems aligned automatically
  
  

🔹 Automated Reporting

Scheduled services run hourly, daily, or weekly to:

• Refresh dashboards

• Monitor distribution performance

• Track grocery category management metrics

• Support roaster partner visibility
  
  

🔹 Intelligent Google Sheets™ Usage

Using Sheet Director’s automation and AI functions, Sheets becomes:

• A live operational dashboard

• A reporting engine

• A decision-support system

• A scalable integration layer

By implementing Sheet Director with Cin7, Whisha achieved:

✅ Faster operational reporting
✅ Reduced manual reconciliation
✅ Improved inventory visibility
✅ Better partner transparency
✅ Scalable automation for growth
✅ Simplified Data Reporting within Google Sheets™

For a logistics-driven business operating at scale, this integration is mission-critical.

Jonathan represents the modern operations leader:

• Vision-driven

• Data-focused

• Automation-forward

• Community-oriented

• Committed to excellence
  
  

His  adoption of Sheet Director demonstrates how integration technology can support real-world supply chains and retail growth strategies.