Jonathan Choumas is the CEO & Founder of Whisha Coffee Distributors, a fast-growing craft coffee DSD company serving over 1,000 grocery stores across the U.S. He combines category expertise, logistics excellence, and smart automation to scale specialty coffee distribution efficiently.
Owner of Whisha Coffee Distributors
Company Name: Whisha Coffee Distributors
Location: San Francisco, California USA
As a fast-scaling DSD distributor working with:
Multiple grocery chains
Award-winning roaster partners
Inventory across regions
Category-level performance tracking
Real-time stock movement
Whisha needed a reliable, automated way to:
Manage inventory data
Monitor Cin7 entities
Track performance
Synchronize operational records
Generate reporting dashboards
Eliminate manual exports and repetitive updates
That’s where Sheet Director + Cin7 became critical.
Whisha uses Sheet Director to connect Cin7 Omni/Core with Google Sheets™ for:
Querying inventory entities
Pulling order and stock data
Posting updates back to Cin7
Synchronizing operational records
With Query, Post, and Sync services, Jonathan’s team can:
Pull live inventory data
Push updates efficiently
Keep both systems aligned automatically
Scheduled services run hourly, daily, or weekly to:
Refresh dashboards
Monitor distribution performance
Track grocery category management metrics
Support roaster partner visibility
Using Sheet Director’s automation and AI functions, Sheets becomes:
A live operational dashboard
A reporting engine
A decision-support system
A scalable integration layer
By implementing Sheet Director with Cin7, Whisha achieved:
✅ Faster operational reporting
✅ Reduced manual reconciliation
✅ Improved inventory visibility
✅ Better partner transparency
✅ Scalable automation for growth
✅ Simplified Data Reporting within Google Sheets™
For a logistics-driven business operating at scale, this integration is mission-critical.
Jonathan represents the modern operations leader:
Vision-driven
Data-focused
Automation-forward
Community-oriented
Committed to excellence
His adoption of Sheet Director demonstrates how integration technology can support real-world supply chains and retail growth strategies.
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